A feature of the new Starbucks store on Canal Street in New Orleans is a chandelier built with vintage horn instruments, a nod to the city’s strong jazz roots.
As you walk into this old-timey coffee joint, you’d think you were back in the 1900’s because it looks so much like an apothecary (pharmacy) of the day.
The designers abandoned the cookie-cutter Starbucks bricks and mortar format you see most everywhere; deciding instead to embrace the area’s rich musical and artisan history, working closely with local artists.
It’s a trend called glocalization - adapting products and services to a locality. Starbucks have already done this with a Tokyo store, paying homage to traditional tea houses there.
Back in New Orleans’ historic French Quarter… it’s rich history as a coffee trading port has been depicted in a large wall mounted mural at the back of the store.
A 12-foot community table made of wind-fallen trees sits right by the mural with vintage schoolhouse chairs for customers who want to work and connect with others.
This back room, with it’s horn instrument chandelier, community table and mural has an air of informality, like the living quarters of a merchant, back in the day.
The floor-to-ceiling shelves behind a large coffee bar, at the front of the store, were designed to resemble where a merchant might have worked in an old-fashioned apothecary..
In recognition of the city’s mercantile history, a local sculptor designed and built chandeliers made from old wrought iron gates, and these have been installed above the coffee bar.
This store also offers special limited edition Starbucks Reserve coffees, but no pharmaceuticals.
Photography by Matthew Glac | Starbucks